top of page
Case Study / Fleuréva Medspa Website Design
This case study showcases the transformation of Fleuréva Medspa’s digital presence. We boosted engagement and increased online bookings by streamlining user flows, optimizing for conversions, and enhancing the overall UX/UI. See how strategic design drives results.
Project Overview
The project involved designing a user-friendly website for Fleuréva Medspa, a luxury medspa in Beverly Hills offering advanced skincare and aesthetic treatments. The primary target users are men and women aged 25-55 who are interested in skincare services, non-invasive cosmetic procedures, and overall wellness.
Duration / June 2024 - October 2024
Problem Statement
Users were struggling to find a medspa that combined elegance with comprehensive, accessible information about services. Many existing medspa websites were either overly complex or lacked the sophistication that potential clients expected.
Goal Statement
The goal of the project was to create a visually appealing, informative, and user-friendly website that reflects the luxury brand identity of Fleuréva Medspa, enhances user engagement, and increases appointment bookings.
My Role
Lead UX Designer / I was responsible for overseeing the entire design process, from initial research to final mockups, ensuring a cohesive user experience.
Conducting user research and interviews / Creating wireframes and user flows / Developing prototypes for user testing / Designing visual elements and high-fidelity mockups / Collaborating with stakeholders for feedback and iteration
My Process
01 / User Reasearch
User research / Personas / Problem statements / User journey maps
User Research
To better understand user needs, I conducted qualitative research through interviews and surveys with potential clients. This research aimed to uncover pain points related to existing medspa websites, service offerings, and booking experiences. Insights gathered from this research informed the design decisions and service offerings of Fleuréva Medspa’s website.
User Pain Points
01 / Difficulty finding detailed information about specific treatments
02 / Overwhelming or unclear navigation structures on competitor websites.
03 / Limited online booking options and confusing appointment processes.
04 / Lack of trust in online information regarding treatment outcomes and practitioner credentials.
User Persona
Sarah is a 35-year-old professional living in an urban area who values self-care and wellness.
Problem Statement
Sarah, like many users, is overwhelmed by the plethora of options and unclear information on medspa websites, making it difficult for her to choose a service and book an appointment confidently.
User Journey Map
The user's goal is to find and book a rejuvenating facial treatment at a reputable medspa that fits her busy lifestyle.
02 / Starting The Design
Paper wireframes / Digital wireframes / Low-fidelity prototype / Usability studies
Paper Wireframe
A simple layout focusing on essential navigation elements and service categories.
Goals / Ensure that users can easily find key information about treatments and access the booking system.
Digital Wireframe
Develop a more detailed digital wireframe that includes user interactions and content hierarchy.
Goals / Validate the flow of information and user navigation paths to ensure clarity.
Low-Fidelity Prototype
Incorporate feedback from wireframes to create a clickable prototype that simulates user interactions.
Goals / Test the prototype with users to gather insights on usability and identify areas for improvement.
Usability Study
After two rounds of testing, we implemented changes that significantly improved user satisfaction and increased overall conversion rates.
03 / Refining The Design
Mockups / High-fidelity prototype / Accessibility
Mockups
To better understand user needs, I conducted qualitative research through interviews and surveys with potential clients. This research aimed to uncover pain points related to existing medspa websites, service offerings, and booking experiences. Insights gathered from this research informed the design decisions and service offerings of Fleuréva Medspa’s website.
High-Fidelity Mockups
Goals / Finalize the design for presentation and developer handoff, ensuring that all interactive elements are clearly defined.
Thought Process / Emphasized visual hierarchy and clear calls to action to enhance user engagement.
Accessibility
01 / Used high-contrast colors to ensure text readability.
02 / Incorporated alt text for images to enhance screen reader accessibility.
03 / Ensured keyboard navigation compatibility for users with disabilities.
04 / Going Forward
Takeaways / Next steps
Impact
This project reinforced the importance of user-centered design in creating effective online experiences. I learned how to balance aesthetic appeal with functionality, ultimately delivering a website that met the needs of Fleuréva Medspa’s target audience while elevating their brand presence.
Next Steps
01 / Continue to monitor user feedback post-launch to identify additional areas for improvement.
02 / Consider adding features like a blog for skincare tips and ongoing engagement with clients.
03 / Explore opportunities for a mobile app to enhance booking and client interactions further.
bottom of page